Bernie opened his own variety store in 1953
when he was just seventeen years old. This was his college
education in business. Three years later he closed his store
and became a salesman for Barr's Jewelers in Philadelphia.
Barr's Jewelers had thirteen stores and about fifty salesman.
He was always the leader in sales but after five years felt
there was no more room for advancement.
Still only twenty five
years old he found an opportunity to be a manufacturers representative.
For forty five years he sold fine jewelry and watchbands to
retail jewelers across the east coast. As the years progressed
he started buying merchandise from jewelers, wholesalers
and manufacturers. He built a strong following and great reputation. His philosophy
was simple, work hard and treat people right. He recently retired but keeps a
very active personal life. |